Thanks to those of you attending this event! My name is Matt Weber.and I’m speaking on the video and social media panel with Payton Peoples. I thought I’d add some context to the Panel Discussion, and give you some information on who I am and what I do around my community. If you have any questions, please feel free to ask.
I was licensed in 2016 and sold 1 home my first year part-time. Why? Because nobody knew me. I had to get in front of more of my local community to become known. I was listening to Gary Vaynerchuk telling entrepreneurs to become the “Digital Mayor” of their city, by putting out valuable local content.. On Neil Mathweg’s Onion Juice Podcast I kept hearing “become a media company that happens to sell real estate”. I fought the fear and got started, calling my brand What’s Up Dunwoody.
2017 – What’s Up Dunwoody Facebook Page
My first step was to create a page to share anything Dunwoody related I could find. I didn’t create much content, but learned to curate the Dunwoody articles and stories from all over social and digital media.
NOW – The page has grown to around 3.9k followers and still gets great reach locally.
2018 – What’s Up Dunwoody Audio Podcast
We feature members of our Dunwoody community on an audio only podcast. This includes local business owners, non-profits, government officials, event planners, educators, politicians, etc.
NOW – 265 episodes for well over 100,000 downloads/views.
2018 – Community Facebook Groups
I set up two local Facebook Group communities to share those posts and podcasts. One is a Community Forum and the other is a Restaurant Review Group. This is another way to curate the content without having to create it.
NOW – 27,000+ members and are a really important resource for our community.
2020 – Daily Instagram Video Stories
During COVID, I started recording myself uncomfortably talking to the camera. Some of it is about Dunwoody, but I also talk about my family, soccer, movies, music, technology, and anything else I’m into at that moment I hit record.
NOW – Today is day 1,432 in a row, and I’m totally comfortable at this point.
2022 – What’s Up Dunwoody Video Podcast
Adding video to the pod has been a game-changer. Using descript makes things so much easier for editing, and the audio is usually completely fixed through through the ai on Riverside.fm.
NOW – Every video that I record can be used in so many other ways.
2024 – Relaunched the Website (Moving to Dunwoody, Ga)
Chris Hardin taught me how to build a website to house all of my content and rank with SEO. I was already using Google My Business and my socials were doing well, but the website brought it all together and added additional traffic.
NOW – Over the last couple months my SEO rankings have improved significantly.
THE FUTURE
Technology and AI will change the world over the next 10 years. I’m doing everything that I can now to thrive in this new digital world. Don’t fall behind.
There are so many ways to build your real estate business. Find something that works for you, but also something you enjoy doing every day. What I listed above is the fun and creative part of my life now, but it has also provided for my family and served my community at the same time. If you have any questions about any of this stuff, email me at [email protected] or schedule a call at calendly.com/matthewweber.
