Dunwoody’s Dr. Sarah Friend is bringing something new to cancer care. Through her virtual service myFriendMD she gives breast cancer patients and their families what the medical system often cannot. Time, clarity, and emotional support. With over a decade of experience including years at Emory’s Winship Cancer Institute she now helps patients slow down, ask better questions, and take control of their treatment journey.
Her coaching model is built for the space between appointments. The part where fear sets in, questions build, and Google becomes your worst enemy. Dr. Friend steps in when patients need more than facts. They need perspective. They need to feel heard. You get to ask questions one through four during your doctor visit. She helps with questions five through twenty. The ones that matter just as much, but rarely get answered.
Know someone facing breast cancer or walking beside someone who is? Visit myFriendMD.com
Navigating Cancer with Compassion: Dr. Sarah Friend Brings Personalized Coaching to Dunwoody
Meet Sarah Friend, Dunwoody's Own Breast Cancer Coach
In this heartfelt episode of What’s Up Dunwoody, podcast host Matt Weber sits down with a truly exceptional guest: Dr. Sarah Friend, a triple board-certified oncologist and founder of myFriendMD. A proud Dunwoody resident, Dr. Friend shares her entrepreneurial journey from Emory University's Winship Cancer Institute to launching a revolutionary virtual cancer coaching service.
Having spent over eight years at Emory as a beloved Assistant Professor and top-rated physician, Dr. Friend saw firsthand the limitations of our current medical system, especially in oncology, where office visits are often squeezed into just 15 or 20 minutes. With myFriendMD, she flips the script, offering patients and their families an uninterrupted full hour of guidance, clarity, and compassion.
Why myFriendMD Exists: Time, Trust, and Tailored Support
When someone hears the word “cancer,” everything changes. Confusion, fear, and a flood of questions can make it hard to focus. Dr. Friend has seen it all—from newly diagnosed patients grappling with a tidal wave of emotions, to families desperate for clear, honest guidance. That’s why myFriendMD offers one-on-one virtual sessions designed to support people through every stage of their cancer journey.
With no waiting rooms, no double bookings, and no rush, patients are empowered to take control of their care. This isn’t about replacing your oncologist. It’s about enhancing your understanding, preparing for appointments, and building the confidence to ask the right questions.
A Service Rooted in Empathy and Experience
Dr. Friend brings a rare combination of clinical expertise and deep empathy. After all, she’s spent years delivering difficult news and navigating complex treatment plans alongside her patients. Now, she focuses on being the bridge between the sterile world of hospital hallways and the emotional realities of people trying to live their lives.
From reviewing biopsy results to preparing a list of must-ask questions for your next doctor visit, myFriendMD meets patients where they are. Whether it’s a woman awaiting her breast cancer diagnosis or a spouse trying to understand long-term survivorship, Dr. Friend provides answers with kindness and precision.
Helping Patients and Families Across Dunwoody and Beyond
While based in Dunwoody, Georgia, myFriendMD serves patients virtually from anywhere. This is especially valuable for residents across neighborhoods like Georgetown, Tilly Mill, and Wynterhall who want access to top-tier cancer guidance without traveling to a major hospital.
Her virtual model means that even patients in nearby areas like Brookhaven, Chamblee, or Sandy Springs can book a session from the comfort of home. For people living in Dunwoody or moving to Dunwoody who might be navigating cancer in the family, knowing this kind of resource exists locally is huge.
An Advocate for Breast Cancer Patients
Dr. Friend specializes in breast cancer, which remains one of the most widely studied and nuanced cancers today. She shares that due to increased funding and public awareness (hello, Breast Cancer Awareness Month!), breast cancer care has evolved into a highly personalized field.
With more subtypes and treatment options than ever before, many patients struggle to understand why their plan differs from a friend's or a neighbor's. That’s where her coaching becomes invaluable. She helps patients break down complex medical jargon, compare treatment paths, and understand their unique diagnosis.
This isn’t just helpful for the patient—it’s often critical for spouses, adult children, or caregivers who feel just as overwhelmed.
When Google Isn’t Good Enough
Podcast host Matt Weber opens up in the episode about his own cancer scare in 2014—a melanoma diagnosis that left his wife frantically Googling numbers and statistics. Like so many others, she was terrified by what she found online.
Dr. Friend agrees. The internet, especially AI search tools, can make things worse. “You hear ‘.04' and remember it as ‘.4' and suddenly you're reading that you have a 50% chance of dying,” she explains. “That’s not helpful.”
That’s why myFriendMD exists. To walk people back from those ledges. To give them real context and measured expectations. To humanize the process.
A Dunwoody Local Committed to Her Community
Sarah isn't just a medical professional; she’s a neighbor. A resident of Dunwoody, she lives and shops in the same places as her patients. Whether she’s strolling through Brook Run Park, attending a local school function, or grabbing a coffee off Chamblee-Dunwoody Road, she’s part of the fabric of this community.
This local connection is a huge advantage for Dunwoody residents. Not only are you talking to a national-level expert, but you’re speaking with someone who understands the local medical landscape, school pressures, and even traffic headaches.
Support Beyond the Diagnosis
One of the biggest values Dr. Friend offers is support through the entire cancer journey—not just the beginning. Survivorship is a confusing phase. What happens when treatment ends? What about bone health, long-term medication, or the risk of recurrence?
She also offers resources, handouts, and guides tailored to each phase of the journey. Families can join the virtual session. Patients can bring questions. Or they can just talk. Because sometimes, what you really need is someone to listen.
How It Works: Simple and Seamless
Book Your Consultation: No referral needed. Just choose a date and time.
Prepare for Your Session: Share medical records if you want. Or just bring your questions.
Attend Virtually: You get a full hour with Dr. Friend, completely focused on you.
Sessions are scheduled through myFriendMD.com, and no question is too big or too small. Whether you're considering a clinical trial, wondering about second opinions, or just trying to sleep better at night, Dr. Friend has your back.
Building Trust with Medical Teams
Dr. Friend isn’t looking to replace oncologists. In fact, many local doctors appreciate the service she offers. She helps their patients make the most of their limited appointment times. Instead of scrambling to remember every question in a 15-minute window, patients arrive more prepared and leave with better clarity.
“You get to ask questions 1 through 4 with your doctor,” she says. “I help with questions 5 through 20.”
Looking Ahead: Expanding the Vision
Right now, myFriendMD is a solo venture. But Dr. Friend has bigger plans. She envisions building a team of expert subspecialists who can offer virtual masterclasses in different types of cancer. Imagine being able to speak to a lymphoma expert or a pancreatic cancer coach before your big oncology appointment.
This kind of concierge-level service could change the game—especially for patients navigating rare or aggressive cancers.
A Personal, Powerful Approach to Care
Dr. Friend is blazing a trail in patient-centered oncology coaching. And she's doing it right here in Dunwoody. In an era of rushed doctor visits, confusing terminology, and scary internet searches, she's offering what people really need: time, attention, and expert guidance.
Whether you're a longtime Dunwoody resident or someone moving to Dunwoody and looking for comprehensive medical support, this is the kind of innovation that strengthens a community.
Connect with Dr. Sarah Friend
If you or someone you love is dealing with cancer and needs support, guidance, or just someone who gets it, you can book a virtual session with Dr. Sarah Friend at myFriendMD.com.
Follow her journey and educational content on Instagram and TikTok at @SarahFriendMD.
