Jenna Rozenblat is the Chief Operating Officer of Real Broker and a Dunwoody resident. She came up through Atlanta’s tech startup scene, ran operations at a local brokerage and helped launch Orchard in Georgia before joining Real. She explains Real’s agent-first culture, its all-in-one reZEN platform, its wallet product and its Leo AI assistant.
I was so excited to have Jenna Rozenblat on the podcast. She shares her journey from tech startups to leading innovation in real estate as COO of Real Broker, my brokerage.
We talk about Real’s agent-focused culture, technology like the all-in-one reZEN platform, and how AI tools are changing the client experience. She also talks about balancing a fast-growing career with family life here in Dunwoody.
Listen on Apple Podcasts, and learn more about Real at onereal.com.
Jenna Rozenblat’s Path to Real Broker
Jenna got her start in Atlanta’s tech startup world, building connections through Atlanta Tech Village. She went on to run daily operations at a local brokerage, helped launch Orchard in Georgia and eventually landed at Real Broker, one of the fastest-growing brokerages in North America.
What Makes Real Broker Different
Real isn’t built on legacy systems. It’s agent-first and collaborative. Jenna Rozenblat pointed to events like the RISE conference, where agents from all over the country show up to share ideas and mentor each other. In an industry built on competition, that’s rare.
The reZEN Platform
Instead of jumping between a dozen apps, Real agents run transactions, communication and payments through one platform called reZEN. Jenna also talked about Real’s wallet product, which gets agents paid faster. Less paperwork means more time with clients.
AI and the Leo Assistant
Real’s AI assistant, Leo, answers questions instantly for agents and helps keep transactions moving. In a market like Dunwoody, where buyers and sellers expect speed and clear answers, that matters.
Growing Fast Without Losing the Culture
Lots of companies lose their soul when they scale. Jenna says Real’s leadership works hard to stay transparent and supportive, whether an agent is in Dunwoody, Dallas or Denver. That’s a big reason I’m proud to be at Real.
Life in Dunwoody
Jenna lives in Dunwoody with her family. We talked about Taqueria Los Hermanos, the new Dunwoody welcome signs and raising young athletes here, from Rush Union soccer to school events.
My Take
Having Real’s COO living right here in Dunwoody is pretty cool. If you’re an agent curious about Real, I’m always happy to talk. Here’s why I joined Real Broker and how it compares to traditional brokerages.
Buying or Selling in Dunwoody?
Read my Moving to Dunwoody guide, search Dunwoody homes for sale, or text me or call 404-502-8683.
Frequently Asked Questions About Jenna Rozenblat and Real Broker
Who is Jenna Rozenblat?
The Chief Operating Officer of Real Broker. She came from Atlanta’s tech startup scene, ran operations at a local brokerage and helped launch Orchard in Georgia. She lives in Dunwoody.
What is reZEN?
Real Broker’s all-in-one platform for agents, covering transaction management, communication and payments.
What is Leo at Real Broker?
Real’s AI assistant, which gives agents instant answers and helps keep transactions moving.
How can an agent learn more about joining Real?
Text or call Matt Weber at 404-502-8683 or book a call at whatsupdunwoody.com/call.