Are you growing a business in Dunwoody? Then this conversation is for you. Adam Forrand outlines how the Greater Perimeter Chamber supports entrepreneurs through meaningful connections, strategic guidance, and local influence. Membership offers far more than networking—it’s access to real resources that help you grow. Learn how Chamber Advantage empowers teams of 1–50 employees and why joining now could be your smartest move in 2025.
On this episode of What’s Up Dunwoody – brought to you by Dr. Bret Freedman with Village Orthodontics and Discover Dunwoody – I sat down with Adam Forrand, President and CEO of the Greater Perimeter Chamber. We unpack the exciting transformation of the chamber, the future of Dunwoody's business ecosystem, and why collaboration across communities like Dunwoody and Sandy Springs is driving the region forward. Whether you’re living in Dunwoody or moving to Dunwoody, this conversation is packed with value.
The Greater Perimeter Chamber: A Strategic Merge
The unification of the Dunwoody and Sandy Springs chambers has been over a decade in the making. Adam explained that the Greater Perimeter Chamber now serves as a regional catalyst for economic growth, tapping into the natural synergy between these two interconnected cities. Located in what’s known as the Perimeter Top End, this area has long been a hub of commerce, innovation, and quality of life.
Rather than duplicating efforts, the chamber now unites members from both cities to maximize business growth, support development, and cultivate shared prosperity. This rebrand isn’t just cosmetic—it reflects a forward-thinking mindset that mirrors the evolution of our region. The mission is clear: advance regional economic prosperity by aligning business interests, attracting investment, and creating a thriving environment where companies and individuals can flourish.
Why the Chamber Matters to Dunwoody
Dunwoody plays a vital role in the chamber's overall strategy. Known for its strong schools, walkable neighborhoods, and a robust mix of national retailers and local boutiques, Dunwoody embodies what it means to be a community where people want to live, work, play, and grow. Adam emphasized how important it is for business and civic leaders to come together around a shared vision, and the chamber serves as a trusted partner to do exactly that.
With Dunwoody serving as a regional destination for healthcare, finance, education, and hospitality, chamber initiatives create ripple effects that benefit everyone. By attracting new companies, supporting expansions, and celebrating grand openings across Dunwoody Village, Georgetown, and the PCID, the chamber helps drive local job growth and elevate property values.
Amplifying Business Growth: Tools, Perks, and Strategy
Adam shared that chamber members often see immediate benefits by leveraging resources like discounted healthcare plans, exposure through member directories, and inclusion in hot deals promotions through the chamber's website and newsletter. These perks help small businesses compete with larger brands and create a sense of collective momentum within the region.
He also emphasized the Chairman’s Circle tier for members who want to support the chamber’s mission at a higher level. These business leaders play a critical role in shaping the future of the Dunwoody business environment and gain access to even more visibility and strategic influence through exclusive roundtables and events.
A Stronger Local Network for Business Owners
Joining the Greater Perimeter Chamber opens the door to real, tangible value:
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Business-to-Business Connections with professionals across sectors
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Workshops and Luncheons on topics like AI tools, marketing, and HR law
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Leadership Training through partnerships with Leadership Perimeter
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Recognition Programs that spotlight excellence in local business
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Ribbon Cutting Celebrations that draw attention to new openings
In 2025, the chamber is increasing its digital programming to meet the needs of modern business owners. Members can now access virtual networking, online training, and curated content built specifically for small and mid-sized businesses in the Dunwoody and Sandy Springs area.
Showcasing Local Success: Functionize and More
The podcast touched on how the chamber supports businesses of all sizes. One great example is Functionize Health & Physical Therapy, a locally owned Dunwoody business that exemplifies the “live and work in Dunwoody” ideal. Led by Lauren Sok, Functionize has grown its reputation and reach in part through its relationship with the chamber.
At the same time, global companies like State Farm, Insight Global, and IHG rely on the chamber to advocate on their behalf. While their needs may differ, Adam emphasized that the chamber is designed to serve both ends of the spectrum. From navigating zoning changes to providing brand exposure and community goodwill, the chamber is positioned to deliver on all fronts.
The Role of Events: Building Dunwoody One Connection at a Time
Signature events like Business Brews, Networking @ Noon, and Trailblazing with Purpose provide multiple entry points for engagement. There’s something happening nearly every week, from ribbon cuttings to educational sessions and community mixers. Whether you’re a morning person or prefer after-hours meetups, you’ll find a rhythm that works.
These events are more than social get-togethers—they're curated to help entrepreneurs gain insight, form partnerships, and develop leadership skills. And they always come with a local flavor, often featuring venues like CT Cantina, Lazy Dog, and Shops of Dunwoody restaurants.
Another standout is the Signature Luncheon Series, which invites thought leaders and policy makers to share actionable insight with members. Past speakers have included CEOs of top employers and state officials addressing timely topics like workforce development, real estate trends, and regional infrastructure projects.
Big Picture Vision: Advocacy and Regional Impact
The chamber's role extends far beyond event planning. It includes advocating for pro-business policies at the local and state level. The team works closely with economic development departments, like Michael Starling's office at the City of Dunwoody, to attract new businesses while keeping growing ones from relocating elsewhere in metro Atlanta.
They've even partnered with Secretary of State Brad Raffensperger on events to help members understand how state-level decisions affect their licenses, compliance, and growth potential.
As Adam explained, in times of VUCA (Volatility, Uncertainty, Complexity, and Ambiguity), having a trusted network and access to leadership makes all the difference. Whether you're a solo entrepreneur or part of a 10,000-employee company, knowing how to navigate uncertainty is a major advantage.
From Gwinnett Roots to Dunwoody Impact
Adam Forrand’s career path is a testament to finding your niche and doubling down on what works. With a background in higher education, marketing, and economic development, he brings both passion and expertise to his role. His experience with the Gwinnett Chamber gave him a bird's-eye view of what makes communities thrive, and he brings that wisdom directly to the work he’s now doing in Dunwoody.
His admiration for the team—especially Paula Shiver, Penny Forman, and Kathy Dunman—is evident. These women, all Dunwoody residents, are deeply embedded in the community and play pivotal roles in the chamber's success. Penny even co-chairs the Dunwoody 4th of July Parade alongside me, and seeing her bring that same energy into the chamber space is inspiring.
Final Thoughts and How to Get Involved
In closing, Adam issued a warm invitation to all Dunwoody-area business owners and professionals: Come see what we're building. Visit GreaterPerimeterChamber.com to view upcoming events or reach out to set up a meeting. You can attend before joining to see how the organization fits your goals. Bring your vision, your objectives, and your energy—and the chamber will help you find the right tools and people to turn it into momentum.
So whether you’re living in Dunwoody already or moving to Dunwoody and looking for a fast way to integrate into the local scene, becoming part of the Greater Perimeter Chamber just might be the best first step.
