I was so excited to have Jenna Rozenblat on the podcast this week. She shares her journey from tech startups to leading innovation in real estate. We discuss Real Broker’s agent-focused culture, groundbreaking technology like the all-in-one ReZEN platform, and the impact of AI tools on client experiences. She also highlights how Real’s collaborative approach fosters meaningful connections among agents, all while balancing the demands of career growth and family life with grace and authenticity.
On this episode of What’s Up Dunwoody, Matt Weber dives into a conversation with Jenna Rozenblat, Chief Operating Officer of Real Broker. This episode, brought to you by Dr. Bret Freedman and Village Orthodontics, showcases how Jenna’s innovative leadership is shaping the future of real estate while tying her story into the heart of Dunwoody. Whether you’re moving to Dunwoody or living in Dunwoody, you’ll find insights into the community’s vibrant growth and how local leaders are making an impact.
Jenna Rozenblat’s Journey from Tech Startups to Real Broker COO
Jenna shared her unique career trajectory, transitioning from a decade in tech startups to her current role at Real Broker. After moving to Atlanta and connecting with David Lightburn of Atlanta Tech Village, she joined a local brokerage to manage daily operations. This experience eventually led her to help launch Orchard in Georgia and then to Real Broker. Her passion for innovation, community, and operational excellence perfectly complements Dunwoody’s forward-thinking culture.
What Makes Real Broker Stand Out
Jenna highlighted the unparalleled community culture at Real Broker. Unlike traditional brokerage models, Real fosters a collaborative environment where agents support one another regardless of backgrounds or affiliations. Jenna explained how the Rise Conference showcased this culture, with agents forming genuine connections. For those considering moving to Dunwoody and entering the real estate market, Real offers a supportive and innovative space for agents to thrive.
The Tech Edge: How Real Broker Innovates for Agents
One of Real Broker’s standout features is its all-in-one platform, Reason. Jenna emphasized how it simplifies transactions by integrating essential tools into a single system, including Real’s groundbreaking wallet product for faster payments and financial management. For agents living in Dunwoody, this tech-forward approach means more time to focus on clients and less on administrative tasks.
Building a Thriving Community: Dunwoody’s Local Charm
Jenna and Matt discussed how Dunwoody’s neighborhoods foster a sense of belonging. Restaurants like Taqueria Los Hermanos offer perfect family-friendly dining spots where kids can play while parents connect with friends. Jenna also praised the new Dunwoody signs, which reinforce community pride and welcome visitors.
Dunwoody’s Youth Sports Scene
The podcast took a personal turn as Matt and Jenna shared their experiences as parents of young athletes. Matt reflected on his son Sam’s soccer journey with Rush Union and the life lessons sports instill, from teamwork to perseverance. Jenna added how her son’s passion for soccer mirrors the importance of nurturing children’s interests, whether through sports or other activities.
Real Broker’s Vision for the Future
Jenna revealed how Real Broker plans to integrate AI tools, like the Leo assistant, to streamline communication and enhance the client experience. These tools aim to save agents time while providing clients with instant answers, a game-changer for those navigating the complexities of real estate in Dunwoody.
Growth Through Innovation
The conversation wrapped up with a focus on how Real Broker’s innovative practices align with the company’s growth. Jenna’s leadership inspires a culture of collaboration and continuous improvement, making Real an ideal fit for agents passionate about making a difference in their communities.
