This episode is all about the magic behind Light Up Dunwoody, exploring how it grew from a modest street gathering to a major community festival. Discover the hard work of dedicated volunteers, the impact of sponsorships, and the beloved traditions like Santa, reindeer, and dazzling tree and menorah lightings. This holiday spectacle highlights Dunwoody’s spirit, bringing thousands together for unforgettable memories. Learn why this cherished event keeps the Dunwoody community connected and thriving.
The Holiday Magic Behind Light Up Dunwoody: How Jimmy Economos and Volunteers Spark Joy in Dunwoody, GA
How Light Up Dunwoody Became Dunwoody's Most Beloved Holiday Tradition
Light Up Dunwoody isn’t just another holiday event—it’s a cornerstone of community celebration that marks the start of the festive season for thousands of Dunwoody residents. What began as a small street gathering in the early 2000s has blossomed into a large-scale, family-friendly festival, now hosted at the heart of Dunwoody Village. Featuring reindeer, Santa Claus, local performers, food trucks, and the dramatic lighting of a Christmas tree and menorah, this event captures the true essence of living in Dunwoody.
The evolution of Light Up Dunwoody speaks volumes about how committed the local community is to preserving tradition and togetherness. Jimmy Economos, a longtime Dunwoody local and the owner of Economos Event Productions, has played a critical role in transforming the event. First involved as a DJ in 2006, Jimmy has since taken on more leadership, especially in the post-COVID revival.
Who is Jimmy Economos and Why Does Dunwoody Love Him?
Jimmy Economos is no stranger to Dunwoody residents. As the head of Economos Event Productions and a deeply embedded community member, Jimmy has become a go-to guy for organizing some of the city's most cherished events. His involvement in the Light Up Dunwoody event began over a decade ago, and his passion for community spirit has only grown since then.
Alongside his wife Leah Economos—who handles sponsorship outreach—Jimmy has been instrumental in not only expanding the event but ensuring it stays true to its community roots. With the support of the Dunwoody Homeowners Association (DHA) and sponsors like First Baptist Church and Lisa Torres, Jimmy has kept this tradition thriving year after year.
What Makes Light Up Dunwoody So Special?
Held each year in November, Light Up Dunwoody turns a regular Sunday into a dazzling celebration. This free event typically starts around 2 PM and lasts until the ceremonial lighting of the Christmas tree and menorah at 6 PM.
Live Entertainment: Attendees enjoy performances from local gems like the Dunwoody High School Marching Band, Dan and Company dance studio, and North Georgia School of Ballet. These acts showcase the talent within the community while making the event vibrant and engaging.
Kid-Friendly Activities: There are crafts hosted by the Spruill Center for the Arts, face painting, and holiday-themed booths that keep younger attendees entertained.
Santa and the Reindeer: Families can take free photos with Santa and pet real reindeer—a magical experience for children and a nostalgic moment for adults.
Food Trucks Galore: From savory bites to sweet delights like the famous cheesecake funnel cake, there's something for every palate.
The Role of the Dunwoody Homeowners Association and Local Sponsors
One of the key reasons Light Up Dunwoody continues to thrive is the unwavering support from DHA. This volunteer-led organization reinvests every dollar raised back into community events, making them truly for and by the residents of Dunwoody.
Leah Economos handles sponsor relationships with a level of professionalism and passion that ensures every partner feels seen and valued. This includes local pillars like First Baptist Church, DHA, and Lisa Torres, who have contributed both financially and through hands-on involvement.
Facing Change: Dunwoody's Growth and Its Impact on Events
As the Dunwoody real estate market grows and commercial properties shift ownership, events like Light Up Dunwoody must adapt. The potential sale of the Burger King parking lot—a central hub for the festival—has prompted Jimmy and his team to plan for new venue possibilities.
Despite these challenges, Dunwoody Village continues to be a strong partner, providing electricity and logistical support. Jimmy’s mindset is clear: it’s not about the location, it’s about the spirit of togetherness.
Volunteer Power: The Engine Behind the Event
Events of this scale don’t happen without dedicated volunteers. From setup to breakdown, local residents donate their time to make the magic happen. Many come from nearby neighborhoods like Dunwoody North and The Branches, each bringing their own sense of pride and community spirit.
Volunteers handle everything from organizing performers to managing vendors and crowd logistics. Their collective effort makes Light Up Dunwoody more than just a holiday event—it becomes a celebration of what it means to be part of Dunwoody.
Why Families Love Living in Dunwoody During the Holidays
Light Up Dunwoody is one of those rare events that makes people fall in love with their town all over again. For families already living in Dunwoody or those considering relocating to Dunwoody, this festival offers a glimpse into the city’s neighborly charm and festive spirit.
Residents from communities like Village Mill and Redfield gather to share food, laughter, and holiday cheer. Newcomers are welcomed with open arms, making it clear why Dunwoody is such a desirable place to live.
The Tradition Continues: What’s Next for Light Up Dunwoody?
Jimmy Economos and the team are already planning for the next Light Up Dunwoody. Whether the venue changes or the format evolves, one thing remains constant: the community’s commitment to celebrating together.
Future additions might include more vendor booths, interactive kid zones, or even larger-scale performances. And with dedicated leaders like Jimmy and Leah, the event is poised to grow while staying true to its roots.
Final Thoughts and How You Can Get Involved
Want to support Light Up Dunwoody? Consider becoming a sponsor or signing up as a volunteer. Local businesses can gain exposure while giving back, and residents can help maintain this beloved tradition
